In today’s competitive marketplace, customer reviews are a vital tool for businesses. Not only do they provide insights into what you’re doing right and where you can improve, but they also serve as an essential marketing tool to attract traffic, generate leads, and boost conversions.
Let’s explore why reviews are so important for your business and which review sites you should focus on to gain more customer feedback.
Why It’s Important for Your Business to Get Reviewed
With over 31 million small businesses in the U.S. alone, consumers have countless options at their disposal. Reviews help your business stand out and can impact your bottom line in several ways:
- Purchasing Decisions
Around 95% of consumers check online reviews before making a purchase. For B2B businesses, more than 41% rely on reviews when purchasing software or services. - Brand Awareness
Reviews not only provide credibility but also help generate traffic. Just one review on a high-profile site can increase your website traffic by 20%, and businesses with 10+ reviews can see up to 127% more traffic. - Customer Trust
Consumers are more likely to trust a business with a significant number of positive reviews. According to BrightLocal, 73% of customers won’t even look at reviews older than a month, which highlights the need to consistently pursue new reviews.
25 Review Sites to Earn More Customer Reviews
When it comes to gathering reviews, there’s no need to limit yourself to just one platform. Below are 25 of the best review sites, split between B2C and B2B platforms, to help you gather more feedback.
Top B2C Review Sites
For businesses that sell directly to consumers, focusing on high-traffic and trusted platforms is crucial. Here are 15 top review sites for B2C businesses:
- Amazon Customer Reviews
Amazon is one of the first and most trusted platforms for customer reviews. Opening an Amazon Seller Account allows buyers to leave feedback on your products. - Which?
A UK-based platform, Which? provides independent reviews of various products and services. Businesses can’t submit products for review, but you can contact them to share information about your offerings. - Angie’s List
Primarily for home service providers, reviews on Angie’s List come from paying members, making the feedback more reliable and thoughtful. - ConsumerReports
A trusted platform where experts review and rate physical products. ConsumerReports is especially valuable for tech or product-based businesses. - Tripadvisor
For businesses in the travel, entertainment, or hospitality industries, Tripadvisor is the world’s largest travel review platform. - Yelp
Local businesses in service industries benefit greatly from Yelp, where consumers frequently check reviews for restaurants, bars, and home services. - Google Customer Reviews
After signing up for a Google Merchant Account, businesses can collect verified reviews that appear in Google Search Results and display the Google Seller Rating badge on their website. - Foursquare
Bars and restaurants are commonly reviewed on Foursquare. Optimize your listing with menus and social media links for better engagement. - The Yellow Pages
A platform still used by many, especially older populations. It’s free to list your business on the online version of the Yellow Pages. - The Better Business Bureau (BBB)
BBB offers credibility to businesses by rating them from A+ to F based on customer reviews and complaints. - Manta
Manta is designed for small businesses and helps improve web presence for those without a website. It’s free to list, and especially useful for targeting local consumers. - ConsumerAffairs
This platform is ideal for businesses offering financial or subscription-based services. ConsumerAffairs allows businesses to engage with their customers and manage reviews. - Citysearch
Popular in the U.S., Citysearch helps consumers find local businesses like restaurants or salons. While free to list, the signup process can take time. - Yahoo! Local Listings
Through Localworks, Yahoo helps businesses manage listings across multiple directories. Basic packages start at around $23.30 per month. - Influenster
If you’re looking to generate buzz for a product launch, Influenster partners with brands for sampling programs, helping gather targeted reviews.
Top B2B Review Sites
If your business targets other businesses, here are 10 B2B review platforms that will help you gather credible and professional feedback:
- FinancesOnline
A platform designed to connect businesses with SaaS vendors, FinancesOnline provides unbiased and comprehensive reviews. - CompareCamp
CompareCamp brings together expert reviews on SaaS products, turning them into detailed guides for businesses. - G2 Crowd
Known for its massive user base, G2 Crowd allows software providers to gather detailed feedback, which can be repurposed for social media or other marketing channels. - TrustRadius
TrustRadius is best for enterprise-level SaaS tools and makes it easy for businesses to engage with active customers for reviews. - GoodFirms
A great platform for IT vendors and software providers, GoodFirms helps small businesses manage their online reputation. - Capterra
Part of the Gartner Digital Markets network, Capterra is one of the largest platforms for software reviews, ideal for targeting a broad range of businesses. - Glassdoor
Glassdoor offers insight into company culture and employee experiences, helping businesses attract top talent. - SoftwareWorld
With listing benefits like social media promotion, SoftwareWorld helps businesses gain exposure in multiple product categories. - GetApp
GetApp offers verified customer reviews for business applications, making it a go-to for companies looking to make informed decisions on their software purchases. - Software Advice
Unique in its offering, Software Advice provides personalized software recommendations and leads for vendors, with businesses only paying for qualified leads.
Conclusion
Whether you’re running a B2C or B2B business, reviews can significantly impact your credibility and help attract more customers. There’s no reason to stick to just one or two review platforms—explore multiple options to find the best fit for your marketing strategy.
Need help managing reviews across platforms? Contact Best SEO today, and we’ll guide you in improving your online reputation!